15-03-2008, 16:09
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A1 Business Forum Boss
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Join Date: Feb 2008
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Great article Mike - I have stickied it as per Alvin's suggestion.
I agree with UKSBD about landing pages - also it's amazing how many people make the mistake of sending ad's to their homepage instead of straight to the money page.
I also have one Keyword to per ad set to exact match - so if I identify say 10 variant KW's combos I have 10 different ads, one for each exact phrase
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