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hi Sally,
this is a really good question and one that businesses should consider.
i have been doing some research with an American company on what
businesses should use and what results to expect.
i will report what i conclude however; the top and bottom is that it
takes time to post, network and build trust to order.
to me its long term rather than short so you should concentrate on
other forms of marketing as well that bode quicker results.
social networking sites such as linked in, myspace, facebook etc have
changed the way that businesses can communicate to the prospects.
blogs are another way to tell the internet you are around and must be
considered.
You tube and google video are other sites that also extend and help
businesses with another way to communicate.
the main rule i would stick to with anyone attempting to start these
is be patient and put time and effort in and contribute and get to know
the communities and how they work as if you go in pitching they will
kick yer backside outta there!
kind regards
stephen doyle
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