[stephendoyle]

hi sally / calibre

very good points made.

there are all forms of marketing on a budget that you can
implement.

i will assume that you have a small customer base and here's
a few tips.

1. Work your Existing Customers
have you offered everything that you can to your customer base?
what are you not offering that your competitors will be?

offer a back end product and up sell or add sell when they are client's

2. Keep in Contact
always keep in contact with them.

newsletters, emails, texts offers let them know that their custom
is appreciated.

3. Capture customer information
make sure that even the minimum of information is captured so that
you may contact that prospect in the near future even if it was just an
enquiry.

4. Make a rule of speaking to your best customers often.
most businesses work on the 80 / 20 rule where 20% of your customers
will be worth 80% of your money so look after them!

5. SEO
start by doing some simple SEO, Links, Directory submissions, Articles,
blogs

6. PPC - pay per click
start a very simple and easy pay per click campaign.

start with a small budget even a fiver a day. do some research and
find the keywords and sentences that your customers are keying in.

roll it out larger if it is working - always test and measure this and watch
your budget.

7. IRP immediate referral plan
if you have a customer base offer an incentive for them to recommend
others that want your products or services.

always do this as you have just signed them up or they have ordered.

8. Sales Process
have a sales process in place.

for example - customer makes an enquiry.

call (confirm offer price)
email (follow up and confirm price with discount)
newsletter (compelling offer)
email again, (follow up compelling offer)
newsletter (further compelling offer)
call (follow up and speak)
email

on average it takes 7 attempts to get a prospect to a customer.

always advise your staff and everyone involved of the sales process
as those who answer the phones and email etc are very important.

if i think of any more i will add them to the list.

regards
stephen doyle