Bear with me on this.
if you search for "can am"
with a space SERP's are 242 million
actual searches for above 5,447
if you search for "canam"
without a space SERP's are 550,000
actual searches for above 2,401
so by checking with something like
http://www.keyworddiscovery.com
you may find that people do not use the space in popular terms,and if you optimise for the spaceless terms you could gain a huge advantage in traffic ratio terms.
Allied to the lack of competition.
If you don't understand this ask Ray,my brain hurts.
Alvin