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I think the thing to note about Subway is that they do have a taste all of their own. I love my regular favourite subway, and the same fillings wouldn't taste the same from anywhere else of course. However I do also occasionally buy other sandwiches but if a subway happens to be nearby I will pay the extra for it. But as you say they are expensive and not something people might pay £3 for every other day. I think they can probably afford to take the risk and trial it but not at their own expense!
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