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Coffee has turned into one of those lifestyle products where you "have" to pay a lot of money to get a decent cup.
Note the "have", it's just the same as Tesco's being perceived as "cheaper" than the local shops. For the core mainstay products (those not on big promotion every week) then your local shop is usually the same price or sometimes even cheaper. It's just that Tescos have the perception.
The power of branding, eh?
I agree with you though about the choice of Hawick. I have been hearing stories of the opposite, that they are looking to close franchises. Is there an "out of town" site around, the new subways I seen round here are all out at out of town shopping centres, next to supermarkets etc.
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