Hi all,
I have touched on this topic in a previous thread but would like to investigate in more detail if I may.
E.g Someone has a site which sells a range of beauty products called
www.mycompanyname.com (which is obviously the name of the company without any keywords in it). This is their main site and they redirect the .co.uk version of the domain to the .com site.
They then purchase some more domain names each containing keywords appropriate to their product range - e.g.
www.lusciouslipbalm.co.uk or
www.antiageingcream.co.uk.
They then have two options with the new keyword domain names. They can either automatically redirect each domain name to their main site
www.mycompanyname.com
or
create a landing page for each domain name which contains keyword rich text with appropriate links back to the products on the main site -
www.mycompanyname.com
I am expecting that the second option is far better in terms of SEO due to the additional keywords and new inbound links to the main site. What do the SEO experts think about this? Any advice would be appreciated.