Quote:
Originally Posted by RedEvo
One piece of advice I would offer new starts is to trust the professionals you hire. Designers study design - usually for three or four years at university - to understand what works, what doesn't etc. Too many people confuse an ability to use Illustrator with design skills. Design is a highly skilled profession.
By the way, no, I'm not a designer but I value their skills a great deal 
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Good advice there RedEvo, hit the nail on the head.
That said, some people have a flair for it without going the education route.
However, having invested in studying, having had an appreciation of good design before hand, the years of studying gave me far more resources to call upon when the occasion demands. And its this that can make or break a project or campaign.