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This is interesting for me - Lions Den Computers is a one man band (I occasionally use another sub-contractor) and my better half organises the back end of my business. I like to think that my back office is a smooth operation, my trouble is successful marketing - I end up relying on word-of-mouth which generates great referrals but can take a longish time to do so.
Even so, customers regularly compliment me on how their query was dealt with / the personal touches / the good comms. If in the future I decide to take on staff I'd want to continue business integration as you've described.
Departmentalisation is a problem too many companies face - successful businesses tend to have each employee down to the toilet cleaners at the very least appreciating the role they play in moving the company forward.
Otherwise you end up with a fragmented system and key items like marketing are relagated to an often neglected function.
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