|
When working with these tools, it is important to use common sense and experience too.
I like the SEO Book tool, but find the figures far too inconsistent to present to clients. This is especially true of UK clients who are not looking to sell in the States. The overseas version of the tool rarely seems to provide any results at all!
I agree that Google Trends is a great way of estimating search volumes, but you need a decent yardstick to judge by. This is, of course, easier when you have a wider base of website stats to work with (ie an agency, with clients across a spread of industries).
|