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Depends on what access and information you have to your products in your database.
If you can export the data easily just put it in an excel spreadsheet with the relevant headings and upload it.
Took a bit of tweaking to get ours working at first but once your set it's easy to update when you need to.
Like Captain_Planet said, we get the to results in Google for certain products so it's worthwhile in that respect.
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