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Assuming that you are in the business of organising, managing and/or hosting parties, then I would think that one of your strongest promotional tools will be the parties themselves. I suggest that you put thought into how you brand yourself at these events, so that anyone attending will be in no doubt as to who organised it. Word of mouth is a powerful thing.
If you can't be explicit with your branding and contact details then consider unobstrusive branding of printed menus etc. Also, a memorable name that can be easily searched upon, on the Internet, would be a bonus.
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