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Make sure the URL has the words are targeting i.e paper envelopes.
Make sure the title tag has the keywords in, but not the first letter, eg 'buy paper envelopes'
meta keywords and description, have a good description because if the page starts to rank well people will see this and if it is no good may not click through.
Get inbound links directly to this page, with the anchor text 'paper envelopes'
Make sure on your site you have links to this page with the correct anchor text, perhaps in the navigation or site map page.
If you have lots of pages being added all the time make sure Google knows by using a google sitemap (this won't help the ranking but it will keep google up to date with changes on your site)
Use Google product search, this won't help with the ranking of the page but it can see you listed at the top of the search results when people search for a specific product name.
Make sure you have plenty of good content on the pages you want ranked, afterall this is what google will spider.
If possible on the page have the keywords in headings or subheadings
I'm sure other people will give you more ideas but that should get you started!
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