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Hi Sharon, I would suggest a slightly different approach with this. Beauty Ed's get sent thousands of new products and gizmo's every week and quite often are taken to nice events and places to check out new product launches.
I guess what i am trying to say is that trying to crack this audience, via PR, is really difficult.
What I would suggest is go via either the dep beauty ed, or the beauty ed's assistant(s). These are the people who do most of the legwork and writing but don't get such good perks.
I think a release and item to them may hit the target.
With regards to finding the right people to talk to, read the mags and find their contact details.
Our own experience shows that sometimes, rather than a press release via email to this type of journo, wrap the product up in a nice pack and include your release, printed on nice paper, or in a unique way.
Hope this helps, let us know how you get on.
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