Quote:
Originally Posted by MarkTaylor68
Thanks - this is great feedback and I think the point about asking and not giving back is critical. We in fact post back a 3 or 4 page review based on the information and tend to find it's a good way to get engagement. However, I think we need to be more explicit about this. I also agree about the data capture issue - It would be good to build a closer relationship with our potential customers. Thanks again, M.
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To begin with you have to prove the information you give with no strings is worthwhile.....people are unlikely to want to give you commercially sensitive stuff , unless they are sure there are benefits for doing so.
There is an immediate sales resistance and a perception you will hassle them.
Internet marketing is all about small steps.
If you want a great conversion then, use a multimedia page video request for the sign up , so you become real!!