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(1) Use ppc to ensure your site converts, then armed with those conversion stats approach joint venture partners who have a big email list of your sort of prospect in return for a share of the profits.
(2) Use article and social media traffic....in both cases give great information about your market ( not a pitch for the product) .. BTW...many top internet marketers dont give a stuff about SEO, they do it all with article traffic
(3) and here is an unusual strategy that really works. Create a great saleable ebook on skin care, but dont sell it. Offer it to a site like tom huas "ebookwholesaler.com" who will pay you for it. Thousands of sites will pick the ebook up to sell, and the book has links back to you!!! I network with one internet marketer who reckons he gets about 10000 uniques a month just from the one guide.
Total costs in above...peanuts....
(4) Viral spread....again offer a rebrandable free guide that has a back end offer on the thank you for the sign up, then give people the tools to spread the book to friends..in return for a share of the profits, if any buy the back end offer.
Some great scripts are out there to do this.......low end the "$7 script" - high end is MVS.
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