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what I would recommend is reading up a few other threads here on SEO etc and in the markting forums; you will read about the various ways you can push your site for free, or cheap, plus there's stuff on PPC whcih you can DIY. Read posts from Mike Seddon from KK Smarts. Also, I recommend you look up member Admagic and read his posts too.
Its impossible for us to give you a figure for a marketing budget though. You could do a lot with £5k, even more with £20 and fantastic with £30k. You must have a max spend in your mind?
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