[Indizine]

I suggest the following:

Use different photo's - not all the same child/person - use professional images and a variety i.e. a baby, child and a family group, because this is for parents. Change the photos in your ads as per your target market.

Capturing the (smaller) school photo and aiming for repeating the order each school year would be a good idea. They can then hand these out to family members.

Remove the 'email or ring 0800 ....' and rephase to 'FREEPHONE NOW on 0800 .....'

Change the 'photo looking tatty/looking for a gift' wording and insert something that reminds people of actually why they want/should have this in their wallet. i.e. 'Cherish Your Childs Photo Forever' or 'Remember Your Loved Ones Forever'.

Lose the beige background. Looks like a kitchen mat!

There are too many font sizes and colours in the ad.

Keep all contact details together and nearer the bottom.

Remember the AIDA rule - Attention, Interest, Desire, Action.

Headline/attention grabber at the top, reasons to buy followed by contact details.

Wher is Admagic when you need him? Up a mountain probably!!