Cold Calling
Don't try to "sell" people cansmell it a mile off. Be yourself and let your personality shine through.
You canbe taught a million and one ways to approach a prospect over the phone bu what it really comes down to is that you are polite, you speak clearly, you understand your product and can answer their questions, and you agree a next step, whether that is making a purchase, sending info or arranging to meet them.
You have heard it a million times but its true:
People buy from people. Don't be something your not.
Michael
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