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One of the points that often comes up with ethical, organic, fairtrade, etc products is that they usually cost a significant amount more than the non-eco alternatives. I think you should aim to make the hamper of a similar price to equivalent hampers, so that it does not appear to be a luxury item. A lot more people would choose an eco-friendly hamper if they thought they were not paying extra for the privilege. I know it might not be possible, but it would help to make it more competitive.
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