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well alexa is a very very rough indication or traffic as it measure the traffic from people who have installed there toolbar.
This varies from industry to industry being mainly installed by persons further down the food chain,all the rest have the google toolbar.
If you want to know how much traffic a site gets just phone them up and ask them.
They will probably lie or tell you to get stuffed.
The easiest way is to hack into there site.
Hope that helps.
Alvin
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