just thinking off the top of my head....so most of it might be drivel but here goes...........
i know its not just about halloween but it will be here before you can shout "boo"........so for starters id be working on publicising and building relationships with journo's from womens magazines in the build up to that........that is a good way to get them to look at what you have to offer.....its certainly different.......and they do like to be prepared for future publications........
press releases about relevant dates....is there anything witchy about summer/autumn that you could publicise ?
do you have a witchy name (if there is such a thing)?? try marketing yourself rather than the site...? offer to do talk shows on radio......etc
i remember an antique shop in our town from when i was a kid.....rumour was that it was owned by a witch....i was scared ****eless of the shop...but it became known as "the witches shop" and was always being talked about and did very well...i saw the "witch " once.......she had jogging bottoms on and trainers....i was confused !!! lol
do you sell witchy fashions ? if not, add a couple of things to the site just for promotional purposes......again - press releases......it doesnt matter if they sell or not, its something a bit different......a witchy fashion spread in a magazine at halloween time would be unique......obviously not cloaks or whatever, something ppl could incorporate into their own wardrobe.....
write articles...something about the harry potter films, how to woo a lover, etc...submit to journo's......one may just catch their eye....
i think the website launch is secondary to who you are and what you do..a website launch isnt that exciting as news, but what you do and what you sell is..i'd push to become a celebrity
..im sure it will go really well.......
