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From my experience, mailing lists with email addresses tend to be £200 per thousand and of dubious quality. I.e. yes these customers 'opt-ed' in to received thrid party emails but do they actually read the emails etc.
I'd say it's best to capture your own email list through your sales orders, competitions on your site (and other sites), a newsletter sign up on your website etc.
The list will gradually increase over time and with your own list, you can be sure the customers are actually interested in your brand because they've interacted previously.
Also, have you considered a joint email venture with another firm. Add your compeition to their emailn broadcast etc - that way you will have effectively emailed their list.
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