It's Google Adwords clean up time, need some advice!
Its about time I got on top of Google Adwords again as I haven't done it for a couple of month (yes I'm blowing money away for not monitoring it on a daily/weekly basis). So tell me what I should do for a major clean up?
Here's what I have in mind:
1. Delete all keywords that have never had a click in the past couple of months. (but leave those with 'xmas' and 'christmas' next to them, so it saves me the hassle of doing them again later in the year)
2. Delete all keywords that are getting clicks but not converting.
Tell me if I am right in doing this and give me some more pointers please.
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