Hmmmm I can feel your enthusiasm for your business but I really don't like the site so if you are sensitive please stop reading this now.
Opened the home page and saw 5 shades of blue, red and lilac
so that put me off to begin with. I know blue is THE website colour but 5 shades is overdoing it imo.
It took a good 3 minutes of reading before I started to work out what you do - a directory, with free wallpapers yes? (although the images of the wallpapers have been cropped too much so look odd). So businesses buy an ad and people can search through the ads.
The search function - as Sandra says, why did you ask me which county I wanted to search in if the results are country wide .... unless they moved Coventry to Cumbria when I wasn't looking
I also had no idea what the top level categories meant so ignored it for the first 2 searches. When I did work it out it was very limited.
When I did get the list it was just names, addresses and phone numbers but everything was so squashed together I would have trouble distinguishing the number I wanted. OK they are the free listings but they are very ugly from a searchers point of view.
Then it goes to the products page, which is for business customers so now I am completely baffled, which parts of your site are for searchers and which for advertisers - there seems to be no line drawn between which sections of your site are for which and searchers don't want to read through stuff for advertisers and vice versa. It would be better with 2 distinct areas, one for each group.
Then you have account comparison and compare searchers to advertisers - apples and oranges, they simply are not comparable. The personal account sounds like it is trying to be a social networking type site but what would people rate a business on if they have never used it?
You talk about looking at what your explorers have discovered this month but surely all there is to discover is business listings in a directory? You make this quite clear here:
Dizcover an advertising site with a difference!!
Why has Dizcover.co.uk been created?
The site has 2 main aims:
* To help businesses advertise in a convenient, clear, effective, affordable and stress-free manner.
* To help visitors to the site who are looking for a service or a business and ensure that they find the best one for their needs.
That is the definition of a web directory surely?
My apologies but I see nothing new or different about it. You seem to be trying to capture everything in order to gain maximum ad revenue but it is obvious even to me that is a paid directory but in trying to sound new and exciting and different you have just confused everything and the people searching for businesses seem to have been right down the bottom of the list.
I am so sorry for sounding so harsdh but I just want you to think about what you are doing. From a searchers point of view it is confusing full of blurb to get advertisers to pay and not designed with their needs in mind. Without them who is going to pay to advertise with you?