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Hi Mike
My adwords is done properly and in the manner you have stated. I did have two professional companies working on it, but initially when I did it, it was already laid out properly (I'm good!).
My text ads, keywords, conversion tracking is all set up properly.
Now that I am doing it myself, no pro involved, I need to have a massive clean up and delete all the keywords that have had no click throughs/impressions and those that are costing me a lot with very little conversion.
I just wanted to know if I am right in doing this.
Thanks for the brilliant seperate xmas campaign, although I already have this, any other keywords I find in other adgroups I will chuck in the xmas section.
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