Quote:
Originally Posted by deviltronics
Hi Mike
My adwords is done properly and in the manner you have stated. I did have two professional companies working on it, but initially when I did it, it was already laid out properly (I'm good!).
My text ads, keywords, conversion tracking is all set up properly.
Now that I am doing it myself, no pro involved, I need to have a massive clean up and delete all the keywords that have had no click throughs/impressions and those that are costing me a lot with very little conversion.
I just wanted to know if I am right in doing this.
Thanks for the brilliant seperate xmas campaign, although I already have this, any other keywords I find in other adgroups I will chuck in the xmas section.
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Yes delete the poor ones if the are getting impressions but no clicks.
If they aren't getting impressions, you might want to consider setting up an adgroup specifically for the keywords and try a new ad and landing page specifically for it before you give up and delete it.
Also - are you using the matching types (broad, exact, phrase?)
Final piece of advice. If you have an adgroup that is giving you good clicks but poor conversions then try using there website optimiser and split test a couple of pages.
Cheers
Mike