Quote:
Originally Posted by Mike Seddon
Yes delete the poor ones if the are getting impressions but no clicks.
If they aren't getting impressions, you might want to consider setting up an adgroup specifically for the keywords and try a new ad and landing page specifically for it before you give up and delete it.
Also - are you using the matching types (broad, exact, phrase?)
Final piece of advice. If you have an adgroup that is giving you good clicks but poor conversions then try using there website optimiser and split test a couple of pages.
Cheers
Mike
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Yes using match types.
Thanks for the tip on the website optimiser, I will look into this as I know there is a few adgroups not converting but achieving many clicks.
Thanks for all of your advice, much appreciated.
I will go over your threads on here and see your videos at a later date, no doubt there will be plenty of ideas there.