Quote:
Originally Posted by PI Guy
Ok This is what I have now but it runs to 2 pages.
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Copy can never be too long, just too boring!! so let it run to two pages#
break an interesting sentence across the join... and ask them to turn over
to make people read on!
Now weve got this special deal,,,for anyone that signs on this week..
Please turn over->
And heres the secret of how we do that..................Please turn over>
whatever
The stuff about international process needs attention
Make it a separate point......the test is , does it read out loud smoothly?.....and I think that para just got too complex.
finally....
You must make a specific offer in the letter, and a reason why it has to be now!
For example you could say......
"Got a cold case file to turn into money... if you could only track
someone down?
- well just for the next two weeks, weve got a couple
of spare slots in the calendar so give us some background information, and we will spend an hour to write you a plan of how to find whoever
has gone! - completely free of charge!
and of course, the report you send sells your services to do it....
- or an offer for "june special...the second process we serve is FREE!"
(effectively a BOGOFF(
Whatever. Make an offer for something!!! -
and make it time limited the life time value of a solicitor
client must be vast compared to a couple of hours.
Like any missile, a sales letter needs a warhead!!