Quote:
Originally Posted by Suzedge
LOL - I suppose you may be baffled...need to work on the dragon's den pitch!!!!
I mean to say that we are providing vouchers/money off/deals promotions to families so that they can get better prices at local attractions/retail etc and therefore still be able to do those things.
We have carried out a huge research project and found 98% of our families said they would like to have such opportunities...amazingly a higher percentage than that said that they would sign up their families (and give their details) in order to recieve such a goody bag. I can't argue with that - they want it.
Hope this clears it up...S
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Be EXTREMELY careful.....
Consumer research is very fallible. When you ask whether people will do something - at a time when it is still just a mindgame, you often get a totally different response when you ask them for real!
Coke - the new product - was one of the most highly market researched products of all time.. All said they would buy it. Nobody DID! ..within weeks they were forced back on Coke - the original - in one of the most embarrassing U turns in marketing history
So just make sure you test everything small scale, get it to work , then ramp it up.
I see "money off" vouchers everywhere...so you need some kind of unique spin for this.
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