Quote:
Originally Posted by Indizine
If you DIY, you will need to consider SEO; your keywords and keyword density, as well as what the actually copy is trying to achieve - promote, sell, educate, inform, etc - at which point, copy layout and chosen wording is also important to achieve its objective.
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Agree with Indi
The first answer is DONT
Dont think about copy just yet
- First do keyword research - find the expressions your customers search
and choose your page titles (and content) from the expressions your
customers want
if they are searching "christmas hamper" that needs to be the name of your page!
choose pages as a balance between traffic and competition
- Next find a USP! - check out your competition, and try to find something that sets you apart what in your offer, is different or better
- Then decide on your traffic source - maybe that is pay per click, maybe offline advertising maybe long term SEO - what...design the pages to reflect, what the traffic expects to find
- Often itis worthwile tos et up a blog as a buffer between your commercial site and information pages that are acceptable to social media
so you can promote socially
- COnsider what you can give away for free as information to get people to sign up! Make that appealing and a focus. In the end your list, not the traffic may determine your income
- Once you know what your pages are, the USP - the offer, and what the visitor wants, how to entice them to sign up thats the time to start writing copy
DOnt do what most newcomers do - which is to make a site that lists the products, with page titles that are catchy but never searched then wonder how to SEO or get traffic which often means total redesign!!