Is it really that easy?
Just been studying a competitor of mine (UKofficeonline.co.uk), looking at all its backlinks in yahoo! explorer and the general page content.
These are the guys everyone want to compete with and they are always on page one for all the big keywords ('Office Supplies' being the holy grail).
Nearly all there anchor text is their company name apart from a handful, they currently have about 281 inbound links, approx 50 reciprocal, and nearly all from directories not necessarily high PR.
Not even sure if the website is SEO'd that well but what do i know, im a novice.
My site has about 80 odd inlinks at present and i think i have relevent pages and am concentration heavily on my link-building now, particularly from high PR and relevent quality sites.
So do i just need to better what they have to emulate my competitor and i'll be up there? or am i missing a trick here
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