Quote:
Originally Posted by Andy Trish
have you thought about targeting the pet shops (chubs) and the photographers, go direct to source.
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This idea has been bouncing about.
An added twist I think would work, is to sell these cards - not just as something to sell , but as a viral marketing aid to photographers....they are cheap enough to send out with production photos, but would act as a marketing aid for the photographer if people really did carry them and showed them to others.....complete with the photographers name (and petes!!)
So if the photographer offered to send out 5 of the cards DIRECT to friends/family of the one who commissions the baby photo, it really could go viral for pete and the photographer
And I think that logic with good copy could sell the idea to the photographers...and because they have a perception that advertising is expensive , the cost of these cards will sound cheap
Those apples to oranges comparisons for value really do help copy to sell.