Quote:
Originally Posted by deviltronics
Have a quick question. Does moving adgroups/keywords about have an effect on the current google ranking for the said?
Would I lose the credibility that I have already earnt for them?
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Your price is determined at least in part by CTR
So what you risk is losing the benefit of a high CTR....
If a keywords is moved into another campaign it has to earn its CTR all over again, and that can cost money to do (and time)..
Thats why I recommend keeping your handful of real "hot money" keywords together in a separate campaign - in which all you target is the broad, exact and phrase match for those.
I have noticed doing this you get it cheaper with a great campaign CTR than you would if you just had another group!
On that proven campaign - you dont do any 1/2 split testing you do it as a 1/4...ie 3 copies of one add ( the best) and one copy of a new ad.
So thats fine tweaking...
Then as other keywords prove their worth, they too are moved into a secure place - with kid cloves.
Then a separate campaign completely is used for your experimental words in groups, until they prove their worth...reasion is that overall campaign CTR is part of the formula used in overal price - as well as group.
Oh...and NEVER edit an ad either
Only ever add new ads and pause old ones ,or you can find your ad halted pending review....
Start your new campaigns at night and turn them off day time when corporate competition is not watching, so gain your CTR whilst the competition is not looking...
...Do you like dirty tricks? - first lesson in the art of coarse adwords
..you cant run the same keyword to the same landing in the same account. You can open another account though and bid for the same things to occupy two or more spots, which is a way of bullying/ pushing the other guys out! - by position targetting your compeitions favourite spot, forcing him to bid higher to keep it.
..so in that case you have one money ad, and two others that pop up if your competitor tries to lower his bid!-that vanish when he bids high - newcomers can be kicked out of the game by this.
If you do this, advertise a different product and site, or your competitors will dob you in!!
..dont tell you who said this....I will deny it all!