Quote:
Originally Posted by admagic
On that proven campaign - you dont do any 1/2 split testing you do it as a 1/4...ie 3 copies of one add ( the best) and one copy of a new ad.
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You know in all my years of doing Adwords I never thought of that one. Just goes to show you can always learn. Nice tip Admagic.
Can I just add my own.
When I start a new campaign (I mean completely new, one where the keywords have not been tested with any ads before), I tend to start with 3 or 4 ads rather than split test with 2. I make them all quite different from each other and that usually gives me a good strong winning ad to start doing normal split testing.
Hope I explained that well.
Cheers
Mike