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The hard bit is finding those people because you only want to be giving brochures to your target market so I would work out how you will find those people to be able to give them the catalogue.
I'd be more inclined to trial with a few friends, a party-plan basis, and have a small number of brochures printed, again as a trial, and see what works. If the products are reasonably-priced i.e. £5 -£20 people could even buy on the night.
I can just see it now..... "Book your own Spellbinder party and receive a free ManSpell!" (or whatever name, but I would have something catchy).
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