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Rob I'm assuming you've bought into this as a business template to start selling a product via affiliate selling...
The copy does need an awful lot of work and to me it seems like one of these dodgy 'get rich quick' schemes. Simple logic tells you that if it was the easy solution to 'making all the money you will ever need' then the creator would use his own system to become extremely wealthy and keep the idea to himself.
There's plenty of ways to market your site in a geographical area (geo-targeted PPC campaigns from Adwords, flyers, direct mail, posters, telemarketing, radio, TV, local PR etc). However most of these will cost money and from what I've seen your site is likely to provoke a very low response rate. I'd think long and hard about your business model before you risk your own finances on it.
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