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It is my belief that the impact of paused or deleted adgroup is little or nothing.
This is based on observation, plus asking the question of the guys at Google.
I am not nervous of deleting groups, either because I can improve on them, or because they are redundant, subject only to the comments above that new campaigns/ads etc take a little while to build track record
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Gibside Associates
A Different Approach
www.gibside.co.uk
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