Quote:
Originally Posted by Nicksyb
Hi
Does anyone produce a brouchure/catalogue for off-line sales?
I have been thinking and discussing with myself about producing a small catalogue of my items for a while now. I suppose I'm thinking people would prefer to sit down with a cup of tea etc and read a catalogue rather than try and look at a whole website for something they may be interested in.
So what do you guy's think, do you think it would be worthwhile?
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Nickysb,
Dont think you can answer that question in isolation.
It is not a question as to whether a catalogue has value...it is more a question of whether a catalogue would give you the best marketing return you can get for a set sum of money - and that is how I would view it.
I agree with the poster that said, good quality photography and presentation is essential. For that reason...a brochure can get expensive.
And you are probably looking at four figures in cost not three....
Now consider....lets suppose that is (finger in the air) £1500 for the brochure and distribution costs bring it up to £2000
for that same sum of money £2000 ( for the sake of argument) on ppc, thats 10000-30000 clicks...with a decent freebie and video signup that could be 2000-5000 sign ups on your list.....depending of course assuming your freebie is downloadable not mailed.
And that list (by conventional wisdom) is worth £1000 per month recurring revenue........if you promote offers once a week/2 weeks and get 1% response.. thats 20 orders at £20 every 2 weeks form the list
Question is, how what is your brochure worth in sales?
You will find it hard to say -
And the NAFF thing about brochures is you cant change the offers, or prices that easy.
All finger in the air.
I much prefer proactive specific offer based direct marketing in every form, to reactive stuff like brochures.
For one thing you can test it.
The beauty of ppc is, you can turn it off after £100 if it is not working.
A brochure is all or nothing.
What I am saying is compare the options, and brochures often turn out badly.
PS...like indis party plan idea, but it is more having a bag full of products and order forms that matter for that???