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Hi Nicky
I design ecommerce sites for a living so of course would be expected to say to people - do it online!
However personally and although I do a lot of shopping online, I still really like a good quality paper brochure/catalogue that I can sit down anywhere and flick through.
If it is clothing then I really prefer a printed brochure and the same would be said for gifts.
However if say I am buying dog food then online is ideal and I really would have no use for a printed brochure for this type of product.
Again as mentioned previously printed brochures can be expensive and will outdate quickly.
A brochure would be good if you have a good database of repeat clients.
I used to work for a small whisky company and each year we did a Xmas leaflet/mailshot - it took weeks to stuff them all into envelopes but the orders really came flooding in with sales up 50%+
We also did e-newsletters but never got that same response.
Joanne
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