Quote:
Originally Posted by MSC
So do you think instead of the goal being to make a sale, the goal should be signing up to the mailing list? I can see how that might be a good longer term goal.
Thanks again admagic, giving me laods to think about!
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I completely agree with Admagic here. It's also called Relationship Marketing and a few other names.
Offer something free and of value on your website in exchange for their email.
Get yourself an autoresponder and set up a list of emails that continue to offer value (ie: further tips, advice etc).
All the time you MUST give true value because you are trying to establish that you are genuine and do offer value.
Then later in the emails you can start to sell what you have to offer.
Conversion rates are much higher. Also, make sure what you sell them is off great value because it's always easier to sell to people who have been pleased with purchases from you in the past.
Incidentally, I recently read that trying to sell to someone on their first visit to your website fails 99% of the time. In otherwords you need 100 clicks to get a sale. So, it really doesn't work.
Cheers
Mike