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I'd recommend doing some reading of the online forums including search engine optimisation. There are lots of posts on there which will outline the fundamentals of marketing your website.
It really is an area that you need to read up on before you take the plunge - plsu check the credentials of the posts. Clearly someone has advised you to get as many links as possible which isn't very good advice. Have a read up on how Google ranks your website and the importance of quality, related link building strategies.
If you need any help or advice, feel free to ask away. Don't worry if you're knowledge of this area is limited - we're all here to help.
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