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OK you said to be harsh...
I really don't like that long testimonials box. It would be better to have a single, short testimonial on your home page, and then a separate page for the rest.
Are you sure you need to give the 'Best of Yeovil' link such prominence by placing it so high up? I would put it in the footer.
That BNI link looks out of place at the bottom of the menu.
I agree with Sam - all those links in the text on your home page are distracting.
Some of your products pages need a call to action. Do you have any special offers on? What do prices start at?
You haven't used the h1 tag on your pages.
The site does not centre properly on Firefox 2.
I think the brick wallpaper looks a bit dated - sorry!
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