Quote:
Originally Posted by consultant
sabre ratlling!
Whats the £2000 lawyers fees - surely not just for a letter?
I am not legally upto speed on this, but if you use their name in a adwords, you are not stealing or misusing their name.
As far as 'passing off', as you do not claim to be that company or visibly use their name on your site (I assume) you cant be accused of that.
In the UK, I believe that this is legally untested.
Have a look here:
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Yep - two grand for a bad cut 'n' paste with utterly wrong accusations, and on one occasion, they've left in the last company's name they tried this on (the Swiss distributor of the same products).
The keyword is just that, it's never seen on screen, either on the Google Ad, nor the website it points to, so I wouldn't say that's passing off. In fact, the website plainly identifies the originator of the products.
Thanks for the link, that's great! I'd rather not be the UK test case though!