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Here goes...
Generally as I'm not a programmer and don't have the techy skills required to undertake the entire SEO process so what I tend to offer is:
1) Keyword research reports to identify which words are best used for the website
2) I tell clients or designs what words, sentances etc to use in metatags, descriptions, page titles etc
3) I undertake some copy writing - take clients content & then rewrite taking into account teh search engines.
4) I offer advice and strategies for link building
Think that pretty much covers my SEO based offerings.
Plus then I offer pay per click set up and management, email marketing consultancy and website audits.
Plus try to answer any marketign related questions that anyone comes up with.
Hope that helps to clarify things a bit...
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