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Why do they have to login Shaun? This puts me off websites too especially if I've just stumbled across them in search results and only intend buying off them once. For the likes of amazon and ebay for example it's worth registering but not on sites where I make one off purchases. Instead of a login, why not think about making a 'sign up to our monthly news letter' page or 'sign up to receive our latest offers' page instead which gives customers the choice to sign up or not as opposed to now where they have to login to make a purchase. Just some thoughts from my tiny mind again....
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