Copy and Content
I'm interested in starting a little discussion about the difference between copy and content. Are they essentially the same? Is one all about information and the other all about salesmanship? Should the provision of copy be seen as a 'premium service', whereas content is something you can buy for peanuts from anyone with a basic grasp of English and a list of keyphrases? It would be great if we could arrive at a definitive definition, as I think this is something of a grey area.
What do you think?
Mike.
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