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You want to know who you are buying from and with the web - its one of the most important things. Instill trust in the buyer is about developing your brand identity along with reputation.
There is no about us page.
Contact details, UK tel and address found in the privacy page and not the contact us page.
No special offers (always one to hunt for a bargain)
The animated gif banner does not entice anyone to do anything
Why should I buy from you?
Thinking about the above statement really helped us nail our new site which works really well according to our market research.
Thanks
Kay
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