|
and it's not just e-commerce, its all kinds of businesses that want your business, yet are reluctant to display an address or local landline number.
So, what would be the main reason one would not want to put down a trading address?
One instantly arrives at the logical conclusion is that either you could be a scammer or you simply work from home. Ok, so you work from home but so what? At least peole can trace you just as they could to an office, etc. all most people really care is that you are traceable.
So, what is so off-putting about putting your home trading address down? After all, for millions of people, a name & address & landline can be got from a phone book so it cant be security really, when you think about it.
One reason that springs to my mind is that people dont actually want be caught up with, should anything go belly up! And if Im wrong and that is not what those web owners are thinking, then its is most definately what the potential customer is thinking!
There are ways to catch up with folk, such as checkng WHOIS for the domain registration address, or writing to the post office for the address of the PO box owner, which they have to give you. But who on earth is going to bother checking all of that out before you order from these people? Exactly! No-one.
A lot of consultancy-type businesses also hide behind a contact form and a mobile or 0845 number yet often these are people who claim to be able to grow your business in one way or another!
As I see it, I will always guide customers to being transparent on their website. I always say, for those that aren't, then those that hide & lose business just means more business for those that are seen to be transparent.
|