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Without knowing more on the clients, it is hard to criticise - are they hardened business people going into the world of web or just newbies, deciding that web is a good thing. I would guess the first, if they are spending that money. I dont want to sound harsh, but if they are newbies spending thousands on a site, without planning, they probably deserve to lose this amount now rather than a lot later!
Anyway, back to the main these. If they have no money and you think that the concept is good, do the work for shares and a further incentive i.e. if you complete the work, you get x% of shares of the business. If the goals are acheived, you get a further x%. this way, you could built up a portfolio of shares across several companies that could mature into something greater, down the line
If you do not believe, walk away!
As for the web designers, yes, they do have some culpability, as they should be guiding their clients as well as being guided by them/working to a brief.
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